We focus on helping brands
grow their reach.

Canadian Media Sales is the exclusive U.S. representative for Corus Entertainment, a leader in the Canadian media industry.

Our team connects U.S. agencies and advertisers to our top media properties in Canada and facilitates in delivering ad campaigns across our diverse portfolio of networks and platforms.

Experience creates expertise

In our 25 years of business, we’ve seen changes in technology, media consumption, and regulations. We continue to evolve so we can provide the best service and guidance to our buyers.

Relationships are the foundation

Representing a diverse portfolio including HGTV, Food, and National Geographic along with our Global Network broadcast stations, our sales team will help your brands expand their North American footprint and capture untapped audiences.

Make it a win-win

"Our team is here to guide your company through 100% of the Canadian media buying process: from credit approval to campaign post-analysis."

Mary Pelch
Senior Account Execuitve

Teamwork makes the dream work

Michael Custardo
President & Founder

Michael began his media career in 1979 as an account executive at PGW in Minneapolis before departing to Seltel. After 17 years at Seltel, Michael left as Director of Sales and founded CMS in 1997. With over 40 years North American industry experience, Michael continues to lead his team and bring a wealth of experience to the media landscape.

Greta Smith
Vice President of Sales

Greta graduated from St John’s University with BA in Communication Arts in 1995. She was hired as a Media Sales assistant with Seltel (Katz Media), where she met Michael Custardo. In 1997, CMS was opened and brought Greta onboard, where she now manages the sales team. On the weekends, she can be found drinking lots of coffee at her daughter’s various travel tournaments.

Paul Farrugia
Senior Account Executive

Paul graduated from Hunter College in New York City with a BA in psychology. He has been with CMS since 2008 and is currently a Senior Account Executive implementing television campaigns, integrations & sponsorships. In his spare time, you can find him with his guitar serenading his kitty, Chorizo.

Mary Pelch
Senior Account Executive

Mary graduated summa cum laude from St. John’s University in 2008 with a Bachelor of Science in communication arts. Mary has been with the CMS team since 2008, working on television, radio, and digital campaigns.

Jon Seltzer
Senior Account Executive

Jon joined Canadian Media Sales as a Sales Assistant in the summer of 2011, and expanded his role to include Sales in 2015. He graduated from Penn State with a degree in Communication Arts and Sciences.

Hayley Bank
Senior Account Executive

Hayley graduated from the University of Hartford in 1988. She started her career in media sales at Seltel Inc., working as a sales assistant. She held the position of Research Director at WTIC-TV in Hartford, CT. Hayley worked in the International Division focusing on Canadian media for four years. Hayley has worked with Canadian Media Sales since 1997.

Brian Pierre
Sales Assistant

Bio coming soon